4 April 2025
Great British Beef Week
The nationwide campaign Great British Beef Week (GBBW) is back for its 15th year from 23 - 30 April 2025. Created by farmer group Ladies in Beef, GBBW unites farmers, supermarkets, butchers, farm shops, pubs and restaurants to celebrate the exceptional taste of naturally delicious British beef, while highlighting the hard work and dedication of the farmers who produce it.
Working with nature
Many farmers enjoy caring for their land in ways that can also help support wildlife and natural habitats. Whether it’s planting trees and hedgerows, growing wildflowers for bees and other pollinators, or maintaining lush pastures for birds, mammals and insects, they help keep the beautiful British countryside buzzing with life.
Jilly Greed, co-founder of Ladies in Beef, explains:
“Working with nature on farm can be really rewarding for both grass-based beef production and nature. Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about caring for nature, the beef they produce and are committed to delivering naturally delicious British beef for consumers to enjoy. ”
Follow us on Instagram and Facebook to hear more from British farmers throughout Great British Beef Week!
Naturally delicious recipes to celebrate Great British Beef Week
We’ve pulled together some of our favourite beef recipes, whether you’re after a family-pleasing midweek meal or a Sunday roast centrepiece.
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Using up your leftovers
Make sure to use up any leftovers by making one of these delicious leftover beef recipes. Perfect for preventing food waste, stretching your money further and being able to enjoy your beef over and over again.
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Who is behind Great British Beef Week?
Ladies in Beef (LiB) created GBBW and are supported by the Agriculture and Horticulture Development Board (AHDB), in collaboration with Hybu Cig Cymru – Meat Promotion Wales (HCC), Livestock and Meat Commission (LMC), National Farmers Union (NFU), Red Tractor and RABI (Royal Agricultural Benevolent Institution).
Ladies in Beef was co-founded by former NFU President Minette Batters and Devon beef producer Jilly Greed. Livestock farmer and TV presenter Adam Henson is Patron of Ladies in Beef, which has a country-wide network of champions. All the ladies are British beef farmers and proud of it!
The mission of Ladies in Beef:
- To work with the supply chain to champion Red Tractor farm assured beef
- To increase consumer support for the British beef industry through all outlets
- To own and promote Great British Beef Week each year
Follow the Ladies in Beef social channels on Facebook, Instagram and X (formerly Twitter) to find out more.
If you would like to know more about Ladies in Beef, please contact Jilly Greed, cofounder of Ladies in Beef by email to [email protected] or mobile on 07850 554713.
